Wat wordt het meest gedeeld op Twitter?

Wat kun je het beste delen op Twitter? Waar zitten je volgers op te wachten? Welke tweets krijgen de meeste retweets? Iedereen die actief is op Twitter vraagt zich dit wel eens af. En dit schijnt wel degelijk uit te maken.

Afbeeldingen
Zo bleek uit een onderzoek van Neil Patel dat afbeeldingen veel vaker worden getweet op Twitter dan video’s. Opvallend is wel dat afbeeldingen meer retweets krijgen, maar dat video’s vaker de status favoriet krijgen. Het is natuurlijk makkelijker en sneller om een afbeelding te maken, dus misschien is het beter om je als bedrijf vooral te richten op het maken (en twitteren) van afbeeldingen. Het merendeel van de afbeeldingen is overigens met een humoristische insteek. Maar liefst 62 procent tegenover 22 procent van de tweets die over eten gaan en 7 procent die over reizen gaan. Om humor in je tweets te verwerken, moet je als bedrijf uiteraard wel creatief zijn. Anders val je niet snel op in de massa.

Tekst
Toch gebruiken twitteraars meer tekst dan afbeeldingen. Maar liefst 93 procent van de tweets bevat enkel tekst. 65 procent van deze tweets bevat ook een link. Met behulp van een link kan er meer verkeer naar de website worden gegenereerd en deze tweets worden veel vaker geretweet. Daarnaast krijg je 17 procent meer engagement als de tweet uit minder dan 100 karakters bestaat.

Lijstjes
Je zou verwachten dat persoonlijke tweets over iemands dag of avondeten populair zijn, maar dit blijkt totaal niet geval te zijn en deze tweets worden zelden geretweet. Wat wel erg populair is, zijn tweets die over lijstjes gaan of uitleggen “wat te doen bij”. Dit soort tweets worden drie keer vaker geretweet. Als je dan toch over iets persoonlijks wilt twitteren, houd het dan vooral luxueus en lifestylegericht, want deze tweets doen het ook erg goed. Een nieuwe auto, horloge of huis doet het beter dan je avondeten.

twitterQuotes
Quotes worden over het algemeen veel vaker geretweet dan vragen, wat op zich niet verrassend is. Wel verrassend is dat gebruikers die veel quotes tweeten 43 procent meer volgers hebben. Vragen in tweets kregen op hun beurt wel meer respons dan quotes. Als je dus een conversatie aan wilt gaan met je volgers, dan is het verstandig een vraag te stellen. Een ideale combinatie is natuurlijk een quote in een afbeelding. Hierdoor krijg je nog meer retweets en kun je het logo van je bedrijf vaker zichtbaar maken.

Viral Marketing
In vergelijking met Facebook gaan dingen niet zo vaak viral op Twitter. Als je meer verkeer naar je website wilt, dan is het juist verstandiger weg te blijven van virale acties. Het heeft totaal geen zin, want ook al heeft iedereen het erover, het zal niet meer verkeer naar jouw website opleveren.

Wil je verkeer vanuit Twitter genereren? Tweet over lijstjes of afbeeldingen met quotes. Deel het vervolgens op Twitter en vraag aan je vrienden, collega’s en familie om dit ook te doen.

36 Responses to Wat wordt het meest gedeeld op Twitter?

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